Social norms, expectations, attention, a game?

The ASTD Big Question for October is: What are the New Methods & Skills for Learners and Presenters in a multitasking world? Given that during a presentation, people are on their laptops, blackberries, iPhones – participating in social media, checking email or just doing something else – other than paying attention – what can we do as learners and presenters?

Initial thoughts:

• Wireless communications have untethered our social norms
  • Sherry Turkle observed how we have become tethered to our virtual identities via cellphones and other devices.
  • What used to be considered rude – answering the phone while talking face-to-face with someone – is now the norm (in most of North America)
  • I don’t know what the social norms are in other countries/cultures.
  • Establish a new norm in your learning environment – via ground rules or other means. Discuss and create the norm up front.
    • Discuss how the backchannel can be used. What appropriate to say and not.
    • Give a list of web sites related to your topic for those who will want to surf the web (if laptops are allowed.) Have people surf in areas related to your topic.

• Presenters need to change their expectations.
  • Don’t expect full attention – design with this in mind.
    • Tell the learners what to pay attention to – keywords
  • Expect the back-channel conversation – bring it to to the foreground occasionally during the presentation or have someone moderating it and bring it up. Give the audience the #hashtag so you can let them know that you  know and so that you can follow. Give them the venue for the backchannel.
  • Stop presenting – let the audience engage with each other, either face-to-face table talk or just via the backchannel.
  • Or if you want to be authoritative and have the power – ban latops and blackberries from the room. I’ve seen this done in corporate settings. But you know, people might resort to passing notes.
• Partial-attention learners
  • Initial research into attention and performance showed that even when people are performing other tasks, they would still hear a message when primed to listen for a target word. (Treisman, 1964 Attenuation Theory). Does this mean we should be keying our learners for target words?
  • Perhaps as learners we should learn how to better target our attention and learn when to switch
  • Perhaps presenters should provide break points, pauses that allow for the swtiching.
• Treat the presentation like a game
  • What if we were to treat the presentation like a game?
  • The presenter sets the rules – back-channel rules, front-channel rules
  • The presenter sets the goals – prize to indivdual or table group that can complete a task within a certain amount of time or that answers the quiz at the end.
  • Points for the best answer…
  • Have to think about this one more.

Just some initial thoughts on changing/setting expectations and skills we can learn and sharpen. The game has changed in intensity, lets change with it.

Addtional note (added later 10/14/09): there are two types of attention under current research: top-down attention (attending to a task such as looking for keys or listening to a presentation) & bottom-up attention (automatic attention to something salient or attention-grabbing, such as a fire-alarm or key words) . See full blog post from Scientific American: link.