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	<title>wander@will &#187; attention</title>
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		<title>Social norms, expectations, attention, a game?</title>
		<link>http://wanderatwill.com/2009/10/social-norms-expectations-attention-a-game/</link>
		<comments>http://wanderatwill.com/2009/10/social-norms-expectations-attention-a-game/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 16:47:59 +0000</pubDate>
		<dc:creator>Rani H. Gill</dc:creator>
				<category><![CDATA[ASTD big question]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[expectations]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[social norms]]></category>

		<guid isPermaLink="false">http://wanderatwill.com/?p=116</guid>
		<description><![CDATA[The ASTD Big Question for October is: What are the New Methods &#038; Skills for Learners and Presenters in a multitasking world? Initial thoughts: Wireless communications have untethered our social norms; Presenters need to change their expectations; partial-attention learners; treat the presentation like a game.]]></description>
			<content:encoded><![CDATA[<p><a href="http://learningcircuits.blogspot.com/2009/10/new-presenter-and-learner-methods-and.html"><img class="alignleft" title="ASTD Big Question" src="http://photos1.blogger.com/x/blogger/7726/803/320/997132/orange%2C%20no%20drawer.gif" alt="" width="200" height="148" /></a>The <a href="http://learningcircuits.blogspot.com/2009/10/new-presenter-and-learner-methods-and.html">ASTD Big Question for October</a> is: What are the New Methods &amp; Skills for Learners and Presenters in a multitasking world? Given that during a presentation, people are on their laptops, blackberries, iPhones &#8211; participating in social media, checking email or just doing something else &#8211; other than paying attention &#8211; what can we do as learners and presenters?</p>
<p>Initial thoughts:</p>
<ul>
<li><strong>Wireless communications have untethered our social norms</strong>
<ul>
<li>Sherry Turkle observed how we have become tethered to our virtual identities via cellphones and other devices.</li>
<li>What used to be considered rude &#8211; answering the phone while talking face-to-face with someone &#8211; is now the norm (in most of North America)</li>
<li>I don&#8217;t know what the social norms are in other countries/cultures.</li>
<li><em>Establish a new norm in your learning environment</em> &#8211; via ground rules or other means. Discuss and create the norm up front.
<ul>
<li>Discuss how the backchannel can be used. What appropriate to say and not.</li>
<li>Give a list of web sites related to your topic for those who will want to surf the web (if laptops are allowed.) Have people surf in areas related to your topic.</li>
</ul>
</li>
</ul>
</li>
</ul>
<ul>
<li><strong>Presenters need to change their expectations.</strong>
<ul>
<li><em>Don&#8217;t expect full attention </em>- design with this in mind.
<ul>
<li>Tell the learners what to pay attention to &#8211; keywords</li>
</ul>
</li>
<li><em>Expect the back-channel conversation</em> &#8211; bring it to to the foreground occasionally during the presentation or have someone moderating it and bring it up. Give the audience the #hashtag so you can let them know that you  know and so that you can follow. Give them the venue for the backchannel.</li>
<li><em>Stop presenting</em> &#8211; let the audience engage with each other, either face-to-face table talk or just via the backchannel.</li>
<li>Or if you want to be authoritative and have the power &#8211; <em>ban latops and blackberries from the room</em>. I&#8217;ve seen this done in corporate settings. But you know, people might resort to passing notes.</li>
</ul>
</li>
<li><strong>Partial-attention learners</strong>
<ul>
<li>Initial research into attention and performance showed that even when people are performing other tasks, they would still hear a message when primed to listen for a target word. (Treisman, 1964 Attenuation Theory). Does this mean we should be keying our learners for target words?</li>
<li>Perhaps as learners we should learn how to better target our attention and learn when to switch</li>
<li>Perhaps presenters should provide break points, pauses that allow for the swtiching.</li>
</ul>
</li>
<li><strong>Treat the presentation like a game</strong>
<ul>
<li>What if we were to treat the presentation like a game?</li>
<li>The presenter sets the rules &#8211; back-channel rules, front-channel rules</li>
<li>The presenter sets the goals &#8211; prize to indivdual or table group that can complete a task within a certain amount of time or that answers the quiz at the end.</li>
<li>Points for the best answer&#8230;</li>
<li>Have to think about this one more.</li>
</ul>
</li>
</ul>
<p>Just some initial thoughts on changing/setting expectations and skills we can learn and sharpen. The game has changed in intensity, lets change with it.</p>
<p><em>Addtional note (added later 10/14/09):</em> there are two types of attention under current research: <strong>top-down attention</strong> (attending to a task such as looking for keys or listening to a presentation) &amp; <strong>bottom-up attention</strong> (automatic attention to something salient or attention-grabbing, such as a fire-alarm or key words) . See full blog post from Scientific American: <a href="http://www.scientificamerican.com/blog/post.cfm?id=attention-how-your-brain-manages-it">link</a>.</p>
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